Director of Wellness & Fitness

Both a personal trainer and a personal chef, Jade Richelle's reputation is built from years of experience in creating individualized training programs that unlock talent in the athletes she trains. As a former bodybuilder and lifelong competitor, Richelle effectively teaches her clients through the three pillars of well-rounded athleticism: pushing physical limits, managing mental health, and balancing nutrition. Offering accountability, routine, and guidance, Richelle motivates athletes to reach the peak of their ability through specialized training.

Director of Player Development 

Jason is a former professional basketball player and award-winning coach best described as a true student of the game of basketball. Understanding athletic ability comes from the mind as much as the body, Dawson has helped basketball players overcome internal hurdles and improve technical efficiency to actualize their college and NBA dreams. Dawson has trained players from the San Antonio Spurs, Utah Jazz, and Houston Rockets.

Director of Strength & Conditioning

Lambo is a sport-specific strength and conditioning trainer with over 20+ years of experience training world-class athletes. Lambert has trained all levels of collegiate athletes including those in the POWER 5 as well as MLB & NFL players. Lambert approaches an athlete’s regimen based on their sport-specific goals and position — tailoring custom programs to maximize the athlete's potential and to enable play at the highest level. Lambert has trained players from the Colorado Rockies, Miami Dolphins, and Chicago Whitesox.

Athletic Performance Coach

From his early days of training in his bare feet at the family compound in Memphis, to his record setting powerlifting and QB years at Hough High School, 24/7 Evan O'Connor has always been an innovative and dedicated athlete. With over seven years of Coaching experience training athletes of all ages and abilities, Evan continues the Family tradition of Training and Coaching at the highest level.

Dr. O’Rourke is a dual-credentialed Doctor of Physical Therapy (B.A. UNC-Chapel Hill, DPT-Florida International) and Certified Athletic Trainer (ATC) specializing in treating and rehabilitating athletes. An athlete-oriented physical therapist, Dr. O’Rourke has helped competitors rehabilitate from injuries and get back to prime playing condition for over 10 years. From high school to college to pro athletes, Dr. O’Rourke’s individualized and deliberate treatment plans lead athletes on the best course of action for successful recovery. Previously Dr. O’Rourke worked with athletes on the DC United (MLS) and the Washington Spirit (NWSL) teams before opening Tidal Sports Rehab & Recovery in Charlotte, NC.

Director of Basketball Operations

James was a championship-winning head coach for the WVU Tech Golden Bears, and a former basketball player for the WVU Mountaineers. Simple and straight to the point, Long’s methods of tailoring the coaching experience to a player’s needs have helped push players past their limits and into both the NBA and Euroleague. Long has trained players from the Milwaukee Bucks, Toronto Raptors, and New Orleans Pelicans.

Director of Baseball Operations

Vince is a professional baseball player in the Chicago White Sox organization. He is currently with Birmingham Barons the Double A affiliate of the Chicago White Sox. He played collegiately at the University of Arizona where he played in the College World Series and was named an All-American, All PAC-12, and NCBWA Stopper of the Year Finalist. When not playing in the pros and perfecting his own game, you will find Vince in his off-season at The Carolina Factory developing budding athletes and helping them prepare to compete at their highest level.